NW Design | Gravislux

Gravislux was my dissertation project. It required more than six months of work, from the first concept to the final functioning product, through prototypes and 3D models.
The original idea was to create a minimal but handy lamp, capable of modulating the light according to different needs.

The concept is based on the balance between fullness and emptiness, between heavy materials and light structures. So I chose marble, an elegant and refined material, and steel, more modern but equally dainty, as my main materials.
The operating principle is just as easy. The lamp is divided into two volumes: the head, the illuminating body and the base, containing all the electrical components. The two bodies are connected by a thin metal frame, whose tilting movement allows to adjust the lamp’s height, so that we can have a more or less concentrated light.

This project also required a 360° marketing approach: name, brand identity, market positioning, production and sales prices. I looked after every aspect, from beginning to end, in order to maintain a consistency of message within the project.